Head of Influencer Marketing

Job Description

TKEES is looking for a Head of Influencer Marketing to join our team in Toronto, to implement and manage our influencer strategy & provide support for media relations and brand partnerships. You’ll be responsible for making people fall in even more in love with TKEES in North America.

Responsibilities and Duties

  • Develop, implement and manage the US & Canadian influencer strategy.
  • Identify, secure and manage key brand partners to support sales growth, drive customer loyalty and increase customer database.
  • Draft, edit and distribute media materials including news alerts, press releases and creative mailers for press and influencers.
  • Develop and implement influencer strategy for new product launches, as well as, maintaining ongoing communication of the existing TKEES product line.
  • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
  • Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
  • Secure features and product placements across fashion, beauty and lifestyle blogs
  • Report and evaluate on media and influencer traction in all regions using Google Analytics.
  • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices

    Qualifications and Skills

    • A minimum of 6 years experience in Digital, Content or Brand Marketing.
    • A minimum of 4 years in social media and community management
    • Proven ability to grow brand awareness and market share.
    • Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
    • Experience managing always on and new product launch strategies.
    • Experience managing budgets and reporting on ROI
    • Extensive relationships with beauty and lifestyle influencers across numerous channels including print, television, radio and new media.
    • A good understanding of the relationship between PR and SEO.
    • Extensive relationships with influencers across numerous channels including Instagram, YouTube and Pinterest.
    • A positive, get-it-done attitude and energetic presence.

      Job Types: Full-time

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