Social Media Specialist

TKEES Headquarters, Toronto

Do you live and breathe social all day, every day? Is building social community so ingrained you just can't stop? Do you take pride in your social listening and social engagement skills? We are looking for a highly a motivated and creative self-starter with experience and fanatical passion for social media and community management.

Content Management 

  • Create and manage content via content calendar, develop content pillars and tent pole events 
  • Curate, amplify and repost positive media, partner content, and UGC 
  • Schedule and post for corporate social channels 
  • Integrate marketing initiatives with retailer activations including ecomm, and our Direct to Consumer website, amplifying a clear path to purchase 
  • Strategically repurpose content created from Creative Team (where appropriate for channel) 
  • Maintaining consistent social tone, persona and visual look/feel 
  • Execute strategic fan engagement contests, encourage UGC 
  • Collaborating with and support brand team in briefing internal creative team on social assets

Community Management 

  • Day-to-day community management, moderation, monitoring and responding to comments, questions, and brand hashtags across social channels (organic and paid), review sites, ecomm reviews and D2C reviews 
  • Provide on-site activation support for events (example: retail) Analytics and reporting 
  • Report on monthly analytics and key learnings for both organic and paid social, recommend ways to improve content, posting schedule, if hitting KPIs, etc. 
  • Assist with managing Social Customer Care team and supporting day-to-day moderation 
  • Help with crafting responses regarding crisis management and liaising with the Customer Service team to mitigate negative media buzz Point of contact for any negative buzz/social feedback

Who’s a good fit for this team 

  • A strong communicator. 
  • Someone who has superior attention to detail and organizational skills with the ability to deliver high quality, creative work, multi-task and manage deadlines. 
  • A team player, able to work collaboratively cross-department and communicate with management. Qualifications: 
  • 2+ years' experience in social media strategy, execution and community management 
  • In-depth knowledge and understanding of the digital space, social community platforms and best practices, with a passion for staying current on communications, social and content marketing trends. 
  • Experience working on strategy development for social activations. 
  • Knowledge of social listening tools (Sysomos, Facebook Insights, etc.) and paid advertising on social 
  • Experience with graphic design tools (Photoshop, Illustrator), video editing tools (iMovie maker, etc.) an asset.

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