Digital Marketing Manager - Paid Search, Social and Display

TKEES Headquarters, Toronto

Overview

We are looking for a highly organized, motivated, and execution-focused performance marketer to join us in the role of a Digital Marketing Manager - Paid Social Display to help scale TKEES paid search, display, and social channels (Facebook, Instagram, Pinterest, Twitter, etc.).

The ideal candidate possesses a strong desire to work in a fast-paced environment and is excited to play a pivotal role in supporting TKEES growth. This role would work closely with the Marketing team and report to the Director of Marketing.

Responsibilities

  • Manage and efficiently scale our awareness and customer acquisition campaigns across Facebook, Instagram and other social partners. Must be comfortable operating across both strict direct-response and awareness KPIs. This includes:
  • Strategically approach paid social as full-funnel, from awareness to conversion, and have proven experience delivering audience and creative learnings within this approach
  • Perform daily bid management and optimization
  • Generate forecasts, as well as compile weekly/monthly reporting for all major metrics and share insights/trends with the team
  • Monitor, maintain, and optimize campaigns, ads, budget caps, and specific channel KPIs (like delivery and CTR)
  • Work with the team to prioritize and implement creative, ad copy, audiences, beta tests, and landing page tests
  • Identify, test, and evaluate new audiences in both the US and our international markets
  • Collaborate with channel partners to identify new opportunities for TKEES paid social strategy and stay on top of new trends in ad optimizations and creative * Develop and execute growth marketing experiment roadmap to gain crucial learnings about customer behavior in both the pre- and post-purchase funnels
  • Determine how digital channels can support TKEES broader learning agenda and prioritize testing roadmap in accordance with channel and internal business priorities
  • Outline full experiment roadmap and define each test by determining budgets, flight dates, cohorts, potential result strength, and key performance metrics
  • Execute experiments on paid social channels as predefined in test briefs
  • Manage relationships with internal partners to move experiments from ideation to execution and analysis
  • Analyze and report on results to relevant key stakeholders/develop recommendations

Qualifications

  • 5+ years of consistent performance marketing (paid search, display, and social) experience working across both awareness and direct-response campaigns on a product-focused digital business (e-commerce or direct-to-consumer businesses preferred) or at an agency/marketing service provider
  • Highly analytical with a strong knowledge of Excel
  • Ability to work efficiently under tight deadlines and strong attention to detail
  • Strong project management skills with aptitude to prioritize multiple projects
  • Independent and self-directed
  • Strong time management capabilities
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Highly knowledgeable about industry best practices
  • Excellent written and oral communication skills

Preferred Qualifications

  • Background running awareness and direct response campaigns on social channels outside of Facebook and Instagram (e.g. Pinterest, Snapchat, Twitter, etc.)
  • International paid social experience
  • Experience using analytics tools such as Google Analytics or Looker
  • Experience developing and executing data-driven learning agendas a plus

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